Create and submit a WhatsApp template · LeadForGrow Help

Templates let you initiate conversations outside the 24-hour window. Meta must approve each one.

Before you start

01
Open the template builder
Left nav → WhatsApp Templates → + New template.
WhatsApp Templates → New template
02
Fill in basics
Name (lowercase, underscores only), Category (Marketing / Utility / Authentication), Language.
Name
bill_delivery
Category
UTILITY
Language
English (en_US)
03
Pick a header
Optional. Can be text or media (image / video / document). If media, upload a sample — Meta needs it to review the shape.
04
Write the body
Up to 1024 characters. Use {{1}}, {{2}}, etc. for variables. Provide sample values for each so Meta reviewers see it in context.
Hi {{1}}, Your bill from {{2}} is ready. Bill number: {{3}} Total amount: ₹{{4}}
sample ✓✓
05
Optional footer + buttons
Footer is a small tagline. Buttons can be Quick Reply, URL (with a variable if you want), or Call.
06
Submit for approval
Meta approves in 20 minutes to 24 hours for most Utility templates, longer for Marketing.
Submit for approval

Utility templates are ~7x cheaper than Marketing and approve faster. Use Utility for anything transactional (order confirmations, appointment reminders, bill delivery).
Do not put URLs or aggressive discounts in Marketing templates — Meta rejects them.
Once approved, the same template works for every future send. You do not re-approve per use.

Template rejected — "generic content"
Add more specific context. Meta rejects vague copy like "Special offer!" — say what the offer actually is.
Template stuck in PENDING for 24h+
Rare. Contact Meta support via Business Manager, or resubmit with clearer variable samples.