Blast an approved template to many leads at once, with per-recipient personalization and delivery tracking.
Before you start
- WhatsApp connected
- At least one APPROVED template
- A list of leads or a CSV to import
Steps
- 01
Open Broadcasts
Left nav → Broadcasts → + New broadcast.
Broadcasts → New broadcast - 02
Pick your template
Choose an approved template from the dropdown. LFG shows a live preview on the right.
- 03
Choose your audience
Four modes: pick leads by tag, upload a CSV, filter by status/pipeline, or pick specific leads. Live count updates as you refine.
- By tag
- CSV upload
- Filter
- Pick manually
- 04
Map variables
For each {{1}}, {{2}} in your template, pick a lead field (name, phone, custom) or type a static value. Preview shows what the first recipient will see.
- 05
Turn on the engagement filter (recommended)
Only sends to leads who messaged you in the last 30 days. Massively improves delivery rate and protects your Meta quality score.
- 06
Check the quality banner
The pre-send banner shows your current WhatsApp phone number quality rating (Green / Yellow / Red). If Yellow/Red, wait a few days or use a smaller batch.
- 07
Send
LFG sends at ~2.5 messages/second with a 400ms throttle. If quality drops >20%, the broadcast auto-pauses.
Send broadcast
Tips
- First broadcast to a new list: keep it under 20 recipients. Watch delivery — if 90%+ land, ramp up.
- Never broadcast to a list you have not messaged in 60+ days. Meta silently drops those and your quality tanks.
Common issues
Broadcast shows "Sent" but many messages "not delivered"
Usually Meta quality-based filtering. Check phone number quality in Meta Business → WhatsApp Manager → Phone Numbers.
Error #131049 for many recipients
Meta silently dropping for engagement. Turn on the engagement filter and try again.