Map the multi-step path a customer takes across channels — not just a single message, the whole relationship.
Steps
- 01
How a Journey differs from a Sequence
A Sequence sends a fixed series of messages. A Journey branches — different customers take different paths based on what they do (opened, clicked, purchased, ignored).
- 02
Build the map
Customer Journeys → New Journey. Drag steps onto the canvas: a message, a wait, a condition (branch), or a hand-off to a human.
- 03
Set the entry trigger
Choose what puts someone into this journey — e.g. "tagged as VIP" or "deal marked Won".
- 04
Activate and watch it run
Once live, the journey view shows how many contacts are at each step in real time.